Why Your Business Needs A Website
An online presence, starting with a website, is an absolute must for any business In these turbulent times.
Many customers will still seek out a business website before ever making a purchasing decision.
So do you see how presenting your brand well on a website can have a massive impact on future success?
Good! Now let’s talk about how you could be up and prominent in the next few days with your own business website.
Already Got A Website?
Sorry to tell you this, but a website on its own won’t do much of anything for you just yet.
It is still true that your online presence will generate more revenue, and the strength of your website will impact on your results.
But to make your website really fly, you need to make it one part of a powerful marketing message.
No matter what you think about social media from a personal perspective, it is undoubted that sites such as Facebook, Twitter, Instagram and Tiktok are a force of power for business marketing and connecting with your customers.
Don’t worry though, if you are already feeling that your precious hours are running away on keeping up with social media posting, CommonSenSEO have the perfect solution to manage this for you.
If you are ready to chat about your business instead, call us now on 0800 086 8860
If you’d rather learn a bit more though, let’s just reinforce what the combined powerhouse of a website and social media accounts will give your business.
One of the main reasons you should have a website for your business is to increase your organization’s credibility. Chances are there are several providers offering a similar service to yours. One way you can stand out is by having a website that looks good and clearly communicates quality information to your consumers.
Without a website, people may question your legitimacy as a business. Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business.
Showcasing your brand to your prospective customers is one of the most important things that you can do. By clearly establishing who you are, what you represent and what you stand for, you increase the chances of your customers buying from you.
This is also something that can set you apart from your competitors. Without a website, it can be incredibly challenging to do this because people can’t easily find quality and reliable information on your business.
Perhaps one of the most intriguing reasons to have a website for your business is because it can increase your chances of getting leads.
Once people find you online, become interested in your product or service and want to know more, they’ll know how to contact you thanks to the information on your website, which gives you the opportunity to increase your sales. Even though websites have a cost, when used correctly, they have a positive ROI.
Once you’re online and have an SEO-optimized website, you have a chance of showing up in Google search results. This means that when people are searching for a product or service, there is a chance your website will show up in the results. This gives you the opportunity to drastically increase your customer base.
Saving You Time + Customer Service
Many businesses get calls from prospects or existing customers asking simple questions about location and hours of operation. If you miss a call, the customer is left unhappy. Calls can also distract your staff from focusing on the most important parts of your business. A website can reduce these calls and increase internal productivity. At the same time, it helps customers find useful information without needing to call, which ultimately provides an all-around better user experience.
Updates And Announcements
Since your website is on 24/7, it’s easy to post updates and announcements to your customers. It’s a way to keep them up to date on everything that you’re doing. When something is particularly relevant to them, it increases the chance of you being able to upsell them.
If you plan on leveraging digital marketing to increase your leads and grow your business, you’ll likely want to drive traffic to a website or landing page. To do this effectively, leverage historic traffic that has been going to your website so you can target the most qualified customers and get the best ROI on your ad spend. This is something that can’t be set up retroactively, so it is best to get your website running early even if you’re not planning on running ads at the moment.
Websites have become essential to business today. I strongly recommend creating one if you haven’t done so already. You can improve it over time, but the key is to start.