Get found.
Build trust.
Help local customers find your business when they’re searching for what you offer.
CommonSenSEO explains how search engine optimisation (SEO) can improve your website’s rankings and strengthen your authority — with practical guides and free tools for local business owners.
Search is changing. Your next step doesn’t have to be complicated. Explore useful answers, practical tools and a thoughtful take on getting found.
Where would you like to begin?
Get the foundations right
Make your services and location clear, improve your website’s structure and help customers take the next step.
Understand AI search
Understand what AI answers mean for your business’s visibility, what is known and where to focus your effort.
Put an idea to work
Turn a customer question into a useful page brief with our free planning worksheet.
Search changed.
Common sense didn’t.
Good questions deserve useful answers. We connect the evidence to a practical next step, and leave room for things we don’t yet know.
Meet the projectFresh perspective.
Search changed. Common sense didn't.
The editorial starting point for a new chapter of CommonSenSEO: useful questions, clear evidence and practical next steps.
What AI search actually reads on your website
Separate documented search requirements from assumptions about models, markup and accessibility.
The CommonSenSEO Show.
There’s a history here. Our YouTube show is part of it — and a chance to look again at how search has changed.