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A guide to Google Analytics 4 for marketing agencies

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). While these changes will benefit the average user without any noticeable difference in how they search and browse online, the…

Fox At Google

Here is a photo I found the other day from a Googler who saw a fox at the main headquarters, the GooglePlex, in Mountain View, California. He took a photo of it and it posed nicely for that photo. He posted this on Instagra and wrote “Came across a little fox between the office and cafe. Wha…

How to complete a website shutdown with a split migration

Recently, I have been asked by a major global brand to support a website shutdown project. The company wasn’t making enough to sustain itself and make a profit. The same global brand also owns multiple other similar companies in the niche. Shutting down a website is easy, but when you have to …

Daily Search Forum Recap: October 10, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. I am offline Monday and Tuesday but here are some useful scheduled stories that I wrote over the weekend and scheduled to be posted today. Sear…

Vlog #192: Banter With Greg Finn & The Growth Of Cypress North

Greg Finn and I have known each other for a pretty long time, so this video is pretty fun and we kind of go off topic a bunch but I promise, there is some knowledge throughout. We both miss the old days, the golden era, of search marketing – it was just a lot of fun. We dug into Greg’s professi…

Google to offer publisher first-party cookie support

Google has just announced its plans to launch a number of features aimed at helping publishers monetize their websites and increase their emphasis on first-party data relationships. The features include support for ads personalization with publisher first-party cookies in Google Ad Manager and AdSe…

LinkedIn matched audiences: How to get started

LinkedIn can be a difficult platform to master, but with the right combinations of targeting and messaging brands can see success in generating results. Matched audiences allow you to reach people who have engaged with your business in some way and go after lists of “dream companies” that you…

Example Of Google Featured Snippet Callouts

A month ago we reported on Google’s announcement of the featured snippet callouts feature. Where Google uses MUM to bold sections of the featured snippet to give searchers a more in-your-face answer to their query. Well, now we are seeing more of that in the search results. Khushal Bherwani …

Google News Publisher Error “There Are No Items To Show”

Over the weekend, there has been a number of reports from news publishers of an error in the Google News Publisher Center. The specific error says “there are no items to show.” This is supposedly a Google bug that Google is working to address. Bapun, a Platinum Product Expert, in the Google N…

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