Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
There was a core update announced today, I’ll have more on that tomorrow as we track the rollout. Google’s helpful content update finished rolling out on Friday, we saw more movement on Friday, but the two may be unrelated. Google said having billions of redirects for a site move is fine. Google no longer supports date published for fact markup. Google is testing yellow and blue highlighted sections of featured snippets. Google said crawl spikes are normally on a site-by-site basis. And I posted another vlog this morning.
Search Engine Roundtable Stories:
- Google Helpful Content Update Finished On 9/9 But Were Those Fluctuations Related To HCU
The Google helpful content update finished rolling out around 2 pm ET on September 9th. That morning we reported we started to notice more widespread volatility and fluctuations, possibly related to the helpful content update. But now I am thinking that maybe those or most of those fluctuations were unrelated to the helpful content update?
- Google: Billions Of Redirects Are Fine But Site Moves Do Impact Rankings
Someone is looking to move to a new CMS where the site has 20,000 products on the front-end of the website. When the site switches to a new CMS, it sounds like the URLs will need to change. He asked if he could redirect 20,000 URLs.
- Google Removes datePublished Property From Fact Check Structured Data
Google has removed the datePublished “recommended” property from the fact check structured data documentation. Google said, “Currently, date information isn’t used in the Fact Check rich result.”
- Google Tests Featured Snippet Yellow & Blue Highlights
Google is now testing highlighting portions of the featured snippets they show in the Google search results page. I am seeing the highlights both in yellow and blue format, as well as no highlights at all.
- Google: Crawl Spikes Aren’t Global, Normally Noticed On A “Per Site Vibe”
There is an interesting conversation on Twitter about Google crawling spikes and (1) if these spikes are global or on a per-site basis and (2) if the URL parameter tool going offline caused a global spike in crawling.
- Vlog #188: Christine Zirnheld, aka Shep On Being A PPC Hypocrite
Christine Zirnheld, aka Shep, is a Digital Marketing Manager at Cypress North, is a co-host on Marketing O’Clock, and has been with the company for over four years. Shep came from her maiden name Shepherd and Greg Finn gave him the nickname of Shep…
- Google Ball Pit Pool
Here is a photo from the Google Germany office of a ball pit room, that kind of looks like a small pool area. Like a dunking pool of sorts, made into a ball pit.
Other Great Search Threads:
Search Engine Land Stories:
Other Great Search Stories:
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.