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Google has updated their Invalid Traffic policies

Google has just announced an update to their Invalid Traffic guidelines.

What is Invalid Traffic. Invalid Traffic is “any activity that doesn’t come from a real user with genuine interest. It can include accidental clicks caused by intrusive ad implementations, fraudulent clicking by competing advertisers, advertising botnets and more.”

What Google says. The policy update was announced on Twitter by Google Policy Transparency staff member Aurora Morales.

Invalid Traffic examples. In their policy update, Google provides 12 examples of Invalid Traffic but adds that this is not an exhaustive list.

  • Accidental clicks
  • Ad hiding
  • Ad stacking
  • Clickjacking
  • Pop-under ad

Why we care. The new policy updates affect Google AdSense, Ads Manager, and mobile apps. Advertisers who consistently see increased clicks, lower CTR, or suspect that their ads are being clicked by bots or competitors may see their ad spend decrease as Google works to stop the fraud and lessen the costs to account holders.

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About The Author

Nicole Farley is an editor for Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.