Google Merchant Listings Expanded, More Structured Data Properties & New Search Console Reports

Google announced a lot of new features and availability around shopping and product experiences in Google Search yesterday. Google expanded eligibility for merchant listing experiences, added more structured data properties, and released new Google Search Console reporting.

Expanding Eligibilty

Google has expanded eligibility for websites that implement structured data. Now merchants can be eligible for merchant listing experiences by providing product data on web pages without a Google Merchant Center account.

Here are the two categories:

  • Merchant listing experiences for web pages that allow shoppers to buy a product on the site.
  • Product snippets for a broader set of web pages with product information (including pages that sell products, publish product reviews, and/or aggregate information from other sites).

Ryan Levering from Google commented about how much work was done here between the different platforms and departments:

More properties

Note, you will see new product structured data support in the docs. Google said they made “Major update to Product structured data documentation to document requirements for eligibility to Merchant Listings experiences based on structured data.”

New Search Console Reports

Google also released two new Google Search Console reports:

(1) New Merchant listings report that (1) identifies structured data issues for free listing experiences in search results, (2) that is relevant to pages that sell products, and (3) covers the wider range of schema.org structured data properties and types used by the Product type that is now supported for advanced cases, such as apparel sizing and energy efficiency ratings.

(2) Product snippets report that (1) identifies structured data issues for product snippets in search results, (2) that is relevant to pages that share product review information or aggregate product data from multiple sites. Note that pages selling products may also include product reviews and (3) replace the previous Product structured data report with adjustments related to the separation of merchant listing validations into a dedicated report. The history of prior validation errors is retained in this report.

Google also noted that “Product rich results are now called Product snippet. Some properties are no longer required for Product snippet rich results. As a result, you may see a drop in errors and warnings for your Product snippet items.”

Here are those reports:

This is also built into the URL inspection tool and rich results tools:

Here is how a merchant listing experience can appear in search results:

click for full size

Here is how product snippet appear in search results:

click for full size

We’ve been seeing a ton with Google and e-commerce and product listings in Google Search over the past few months, you should expect more over the coming months.

Forum discussion at Twitter.

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