Google seems to be testing overlaying on top of the web search results the popular destinations feature and details you’d normally get in Google Travel. Previously, Google would show you a snippet and when you clicked in for more, it would take you to Google Travel.
Khushal Bherwani shared a video of this on Twitter of Google testing an overlay, I currently still do not see the overlay but rather am taken into Google Travel’s site. Here is his tweet:
↗️ Google added below things in Popular Destination pop up mode for particular state for cities.
Things To Do
When to visit
Where to stay
🆕 Looks like full pack of travel information.
📹 Here is the screen recorder for ref –
cc – @rustybrick pic.twitter.com/irFlxY8NvH
— Khushal Bherwani (@b4k_khushal) August 14, 2022
Google has been testing overlays a lot in web search on mobile. I guess Google rather keep people in search over those verticals?
Forum discussion at Twitter.