YouTube is now allowing sports betting ads to serve on the masthead as long as the ads comply with the related gambling and games policy.
Recent masthead updates. Additional masthead updates were released in June for alcohol and prescription drugs. Full-day masthead reservations were discontinued and replaces with more targeted options. The new CPM option allows mastheads to be more accessible to a broader market of advertisers.
Why we care. Advertisers who run YouTube campaigns for sports and gambling can now have their ads in the most prominent ad space, so long as they comply with YouTube policies.
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