Instagram is internally testing a new tool for creators to make money called “Gifts.” What it looks like. The new feature was first shared on Twitter by developer Alessandro Paluzzi. Tipping. Not new on social platforms. Instagram is not the first platform to try tipping. In fa…
Predicting the future based on knowledge of the past is fundamental. I always keep a keen eye on technological advances but never lose track of the past. Past achievements and breakthroughs in the information retrieval (IR) field conjure the possibilities of “where to next” in search technolo…
Quality content is subjective. Some people will want a beginner-level summary while others want more depth and expert insights. Quality content will be better than the content that currently exists and readers will find it useful, memorable and are likely to share the content. As SEOs, we typi…
Google’s John Mueller was asked about the pros and cons of cloaking affiliate links. John responded on Twitter saying, “I don’t think you gain anything by cloaking the affiliate links, it just adds complexity. You can use a DB-driven setup without cloaking too.” The question was “as an affiliat…
Google has announced a new big search ranking algorithm update named the helpful content update – yes, Google named it that. This update will start to roll out next week and will target content that is, um, not helpful to humans and people. The helpful content update looks to weed out conte…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console bug showed pages as being indexed when they were not indexed. Google said that there are tons of SEOs and site producing ter…
One space that seemed to be hit the hardest by the last Google Product reviews update – the July 2022 update – was the affiliate space. Some affiliates are scrambling to make changes to see a return of their rankings and one change I see affiliates are talking about are swapping out dofollow a…
Over the next couple of years, how search engines index content will likely change. I’ve covered this viewpoint in Why 100% indexing isn’t possible, and why that’s OK . Still, this ultimately means that we need to work smarter in competitive markets to create better value propositions and uni…
I know some of you may not like it and may think I am some sort of suck-up for covering this but there is so much truth and beauty to John Mueller’s recent SEO rant. He said, “maybe you should stop reading SEO blogs and instead do something useful for your site & its users?” Let me first sh…
Whenever I mention deleting content in bulk to clients or colleagues, I’m usually met with some form of skepticism or doubt. This is usually wrapped up in several different positions, all of which make sense. Many times, great efforts were made to produce this content, and deleting it is a bl…
