B2B marketers tend to be excluded from most articles, case studies and examples. Even when we get mentioned, our marketing efforts are bucketed as “B2B” and not industry-specific. However, there are many sub-categories of B2B marketing (e.g., SaaS, ecommerce, education, healthcare). Afte…
Google has a section named “appears on these lists” that will show you which product review content (or comparison lists) has mentioned the product you are looking at. This works both on desktop and mobile and is displayed after you click on a product in the product carousel or product grid on…
Twitter patents and other publications reveal likely aspects of how tweets become promoted in the timeline feeds of users. Some of Twitter’s timeline ranking factors are very surprising, and adjusting your approach to Tweeting may help you to gain greater visibility of your Tweets. Base…
Google has announced it has added a new attribute to Google Business Profiles for LGBTQ+ owned businesses. This new attribute can be added within your verified Google Business Profile and it makes it easier to find LGBTQ+ owned businesses in their own community. What the attribute looks li…
Anyone who manages paid marketing channels knows the importance of being able to accurately report on metrics and KPIs. Typically, marketers are looking to see if their campaigns are driving traffic, conversions, and ultimately pipeline for their go-to-market team. However, today nearly …
Google Discover is one of the most sought-after traffic sources by publishers, while also being one of the most confusing from a visibility standpoint. For many, it’s an enigma. For example, some publishers I help receive millions of clicks per month, while others receive absolutely none. And a ton…
The development of Google into a semantic search engine and the increasing influence of E-A-T on rankings go hand in hand. There is a common thread of innovation and updates that Google has been following for the past 12-plus years. Here’s a timeline of key events: The organization of data …
