When many of us think of algorithms and machine learning models , we think of Google. And really, who can blame us? We’re marketers, and many of us SEOs. We can’t help ourselves. But there is a lot going on in and out of the Googleplex right now, and it’s becoming increasingly important…
As customers, we’re all bombarded with marketing messages everywhere we turn. And, if a company’s message is not relevant to us or our interests, we tune it out completely. That is why businesses need to adopt disruptive marketing strategies to stay competitive. Disruptive marketing i…
Natural language processing opened the door for semantic search on Google. SEOs need to understand the switch to entity-based search because this is the future of Google search. In this article, we’ll dive deep into natural language processing and how Google uses it to interpret search…
Search Engine Optimization is no longer a do-it-yourself project unless you have a solid decade or so handling digital marketing and the latest Google algorithm changes. Making websites and web pages more relevant, authoritative, and mobile-friendly is now an essential part of any overall b…
You’ve optimised your homepage, products and articles – but still aren’t hitting your SEO KPIs. Why could this be happening? Chances are your site taxonomy is holding you back. What is site taxonomy? Every website has a structure that acts as the scaffolding supporting your indi…
Summary: Chatbots have become a go-to for companies looking to provide outstanding customer service. Facebook alone is home to more than 300,000 chatbots, and about… Read More »5 Creative Ways Chatbots Generate Loyal Fans
