Skip to content

Company

Alexa users claim Amazon is using voice recordings to target ads

Alexa users are suing Amazon over claims that the voice assistant app is targeting users with ads relevant to private recordings of users’ conversations. The central complaint. The main complaint of Alexa users is that the voice assistant is wrongly using voice recordings captured by Alexa …

How to complete a website shutdown with a split migration

Recently, I have been asked by a major global brand to support a website shutdown project. The company wasn’t making enough to sustain itself and make a profit. The same global brand also owns multiple other similar companies in the niche. Shutting down a website is easy, but when you have to …

Daily Search Forum Recap: October 10, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. I am offline Monday and Tuesday but here are some useful scheduled stories that I wrote over the weekend and scheduled to be posted today. Sear…

Vlog #192: Banter With Greg Finn & The Growth Of Cypress North

Greg Finn and I have known each other for a pretty long time, so this video is pretty fun and we kind of go off topic a bunch but I promise, there is some knowledge throughout. We both miss the old days, the golden era, of search marketing – it was just a lot of fun. We dug into Greg’s professi…

LinkedIn matched audiences: How to get started

LinkedIn can be a difficult platform to master, but with the right combinations of targeting and messaging brands can see success in generating results. Matched audiences allow you to reach people who have engaged with your business in some way and go after lists of “dream companies” that you…

8 simple steps to optimize your WordPress site for SEO

A fast website is a crucial part of improving your SEO rank ; however, guides will oftentimes give generalized statements of optimization and what it can do for your website, or go in-depth into more technical aspects that might overwhelm some users. In this article, you will be prov…

How to choose an enterprise SEO platform

Understanding your current marketing processes, knowing how to measure success and being able to identify where you are looking for improvements are all critical pieces of the SEO platform decision-making process. In this guide you will learn: 5 key benefits of enterprise SEO platform…

Link-building services to scale your SEO efforts

Link building is essential. While Google has made numerous advancements in machine learning and content comprehension, links remain a critical element of how Google ranks websites. We know that Google doesn’t want you to proactively build links. They want you to create high-quality co…

Digital marketers rejoice: The four-day workweek is here to stay

The four-day workweek has become a hot trend of late – including in search marketing. Some agencies have adopted a four-day week with great success.  Are you considering trying out a four-day workweek? If so, read on to learn about the impact of a four-day workweek on digital marketing, …

YouTube
YouTube