Google’s focus on optimizing for the user never goes away, which is why its continual updates are always targeted at both SEO and content best practices. These can range from core algorithmic changes and new features and products. For example, this can include SERP format changes and new rank…
When talking about search marketing it starts and ends with keywords. The concept of understanding the keyword the user is searching for and matching it with what your brand is offering has created one of the most successful and profitable companies of all time. Recently, we have been h…
By now, we’ve all seen the headlines warning of a downturn in the economy. Some advertisers have preemptively reduced marketing expenses to prepare for this downturn, and other brands have even paused their budgets altogether. But despite all the negative news and apprehension, digital advert…
With 800 million active users worldwide, TikTok is influencing a whole new generation of social media users and consumers. This webinar will break down how content and influencers drive engagement and influence consumer behavior. Learn how to measure your competitive share of voice, e…
There’s a rise of the Workday Consumer who, due to changes stemming from the pandemic, unapologetically switches between employee, personal and consumer mode throughout the day. This behavior stands to have a significant impact on how your advertising engages them. Microsoft Advertisi…
