When many of us think of algorithms and machine learning models , we think of Google. And really, who can blame us? We’re marketers, and many of us SEOs. We can’t help ourselves. But there is a lot going on in and out of the Googleplex right now, and it’s becoming increasingly important…
Google’s focus on optimizing for the user never goes away, which is why its continual updates are always targeted at both SEO and content best practices. These can range from core algorithmic changes and new features and products. For example, this can include SERP format changes and new rank…
Almost as soon as word broke out about Google’s latest algorithm, an update that advocates for “original, helpful content,” the questions started flying: Is this targeting AI content tools? Does this mark the end of artificial intelligence in content creation? At Jasper , an AI Content…
Are you able to develop a relationship with your current clients and make your future prospects like you? The best way to do this is to understand the personality of your customers. This can help you predict their motives. Approach content by developing it for the psychology of the…
Should the larger focus of your SEO efforts go toward creating new content or updating existing content? In my opinion, you should dedicate about half of your SEO efforts to updating old content, and the other half to creating new content. Here’s why. Webpages build value over time …
In marketing, content creation is mandatory. But what if you’re a lean team and can’t afford to spend time developing tons of content? B2B content Marketers Spend 82% of their time creating content, according to a Casted study. In addition, 72% of marketers say content marketing i…
People who are researching a product or service are looking for practical – sometimes even boring – information to help them in their buying decision. The more expensive the item is in relation to the customer’s comfort zone, the more research they do and the more information they want before…
Content optimization directly impacts ROI. The better the content for users and search engines, the more it drives results such as visibility, traffic, conversions, and loyalty. Even Ross Hudgens confirms it to be a mature content marketing strategy. That’s why we now see people a…
When it comes to topics like crawl budget, the historic rhetoric has always been that it’s a problem reserved for large websites (classified by Google as 1-million-plus webpages) and medium-sized websites with high content change frequency. In recent months, however, crawling and indexing have…
Content marketing is creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined audience – to drive profitable customer action. The more content you create, the better your chances are for success. Here are 11 tips to create a smart content marketing s…
