Several SEO myths and misconceptions are killing enterprise ecommerce and enterprise retail businesses. This article will explore some of them to show how enterprise SEO is unique, and not quite the same as traditional search engine optimization. To be effective, enterprise ecommerce SEO shoul…
I find myself answering a lot of the same questions from new clients about ways to measure SEO. My answers generally fall into one of two categories: Why basic/boilerplate SEO metrics aren’t good KPIs and how to make them better. Which (more advanced) metrics we should establish to determine…
For most businesses, holidays bring in revenue – and a lot of it. In the United States, total retail spend during the 2021 holiday season was $1.221 trillion, according to Insider Intelligence . Aside from holidays, seasonality influences select industries – where specific times of the year a…
SEO and content are both powerful on their own. But it’s the combination of the two where you see the best results. It isn’t just optimizing your content for search but instead, taking a different approach and creating a single SEO content strategy. When we talk about optimizing con…
Google is testing two new labels in search results: Quick Read 5 Min. Read. What it looks like. The labels were shared on Twitter. Here are screenshot of both types, via @Ozaemotion and @lilyraynyc : Short content can be helpful content. For nearly a decade, s…
Google has announced a new large search algorithm update the search company named the helpful content update that targets websites that has a relatively high amount of unsatisfying or unhelpful content, where the content is written for search engines first. This update will be rolling out soon an…
Marred by a pandemic, a war, political division, and seesawing economies, the past two-plus years have disrupted life as we know it. If all these have taught us anything in the world of SEO, it’s that even the most sound, effective strategies are subject to re-evaluation. Even in indust…
Understanding how your users engage with your brand is vital to delivering a great customer experience. This is why you shouldn’t overlook the customer journey. It allows you to shape your website’s user experience (UX) and content strategies based on the people who matter – your customers. …
Google’s quality threshold – and how it relates to indexing – has become a more well-known and widely talked about topic over the past year. Several elements contribute to the value proposition of an individual page and domain. But one key concept that Google covers in their Quality Rater Guid…
Should the larger focus of your SEO efforts go toward creating new content or updating existing content? In my opinion, you should dedicate about half of your SEO efforts to updating old content, and the other half to creating new content. Here’s why. Webpages build value over time …
