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conversion optimization

Bad website design: Bad for SEO, UX and business

I tell my clients two things to frame organic search discussions around content and user experience : Search engines want to provide answers to their users in one click or less. If you design your website with the idea of getting answers to visitors’ questions as efficiently as possible, yo…

The 10 best SEO companies across the globe

Search Engine Optimization is no longer a do-it-yourself project unless you have a solid decade or so handling digital marketing and the latest Google algorithm changes.  Making websites and web pages more relevant, authoritative, and mobile-friendly is now an essential part of any overall b…

5 ways content helps create a better user experience

People who are researching a product or service are looking for practical – sometimes even boring – information to help them in their buying decision. The more expensive the item is in relation to the customer’s comfort zone, the more research they do and the more information they want before…

17 content optimization mistakes affecting ROI

Content optimization directly impacts ROI. The better the content for users and search engines, the more it drives results such as visibility, traffic, conversions, and loyalty. Even Ross Hudgens confirms it to be a mature content marketing strategy.  That’s why we now see people a…

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