Twitter announced that they’ve launched three new and improved measurement solutions to all advertisers globally. Improved Twitter pixel The new Twitter pixel has additional functionality such as allowing advertisers to measure more actions, such as add-to-cart. Twitter has also si…
To point out the obvious: automation is everywhere in Google Ads. Google Ads automated features can make a lot of advertisers uncomfortable, and some of them should! As Google continues to push features that take control out of the advertisers’ hands like automated extensions, ad suggestions, …
I tell my clients two things to frame organic search discussions around content and user experience : Search engines want to provide answers to their users in one click or less. If you design your website with the idea of getting answers to visitors’ questions as efficiently as possible, yo…
Search Engine Optimization is no longer a do-it-yourself project unless you have a solid decade or so handling digital marketing and the latest Google algorithm changes. Making websites and web pages more relevant, authoritative, and mobile-friendly is now an essential part of any overall b…
People who are researching a product or service are looking for practical – sometimes even boring – information to help them in their buying decision. The more expensive the item is in relation to the customer’s comfort zone, the more research they do and the more information they want before…
Content optimization directly impacts ROI. The better the content for users and search engines, the more it drives results such as visibility, traffic, conversions, and loyalty. Even Ross Hudgens confirms it to be a mature content marketing strategy. That’s why we now see people a…
