Google’s helpful content update has finished rolling out, and while it didn’t create the impact many anticipated , it’s certainly turned our attention to reviewing and improving content. What we have determined is that Google is making more steps toward serving content written for people, by …
Before purchasing, your customers always look for reviews and references to reinforce and validate their intent. In the U.K., I worked with an agency that served 600 small businesses of which a large percentage were florists. A flower shop customer’s intent can be one of the following: L…
Writing. Everyone thinks they can do it, no one wants to do it, and it’s never perfect. We love writing because it stimulates the mind, informs us of something new, and teaches us new ways to think about important topics in our lives. However, writing can be a difficult skill to master. …
The news of a Google algorithm update rolling out can be concerning for SEO practitioners. Shifts in the search landscape are inevitable, and as SEOs, we must always be ready to face them. When you see changes in your SERPs performance, the first thing you can do is to figure out whether you…
Quality content is subjective. Some people will want a beginner-level summary while others want more depth and expert insights. Quality content will be better than the content that currently exists and readers will find it useful, memorable and are likely to share the content. As SEOs, we typi…
Ready to build trust with customers and market your business more effectively? Start by hiring quality content writers. Nothing can replace the utility of a good writer. It starts with trust Of Aristotle’s three modes of persuasion, his first focused on the speaker’s credibilit…
Search Engine Optimization is no longer a do-it-yourself project unless you have a solid decade or so handling digital marketing and the latest Google algorithm changes. Making websites and web pages more relevant, authoritative, and mobile-friendly is now an essential part of any overall b…
If you’ve enjoyed every SEO job you’ve had in the first 90 days, kindly remove yourself from this article for being a liar. We good? Awesome. Did you know that 33% of employees quit their job within the first 90 days that they’re employed. That’s a sobering fact. The kin…
Link building isn’t easy, especially if you want it to be done right (i.e., stay compliant with Google’s Webmaster Guidelines). Nevertheless, if your goal is to siphon more organic traffic through high search engine rankings, it is vital to study the intricacies of modern white hat SEO. …
Reading the Quality Raters Guidelines, all the blog posts and opinions and tests and trying to make sense of it can feel overwhelming. How do you actually figure out whether your website lacks E-A-T, or evidence of it? What is E-A-T E-A-T stands for: Expertise. Athoritativene…
