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4 new Instagram ad surfaces and tools

Over the last few weeks, Instagram has been introducing new surfaces and ad creative tools to give businesses more options to create engaging posts, reach more customers, and grow their brand. Music optimization for Reels To increase the adoption of Reels, Instagram has introduced free, h…

How to manage SEO campaigns during economic downturns

Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. They also affect the approach and resources allocated to marketing activities. Because no two recessions are the same, marketers operate in uncharted waters every time it happens. This ar…

Google adds Asian-owned attribute to business profiles

Google has announced it has added a new attribute to Google Business Profiles for Asian-owned businesses. This new attribute can be added to your verified Google Business Profile and it makes it easier to find Asian-owned businesses in their own community. What the attribute looks like.  He…

Twitter’s algorithm ranking factors: A definitive guide

Twitter patents and other publications reveal likely aspects of how tweets become promoted in the timeline feeds of users. Some of Twitter’s timeline ranking factors are very surprising, and adjusting your approach to Tweeting may help you to gain greater visibility of your Tweets. Base…

Google adds LGBTQ+ owned attribute to business profiles

Google has announced it has added a new attribute to Google Business Profiles for LGBTQ+ owned businesses. This new attribute can be added within your verified Google Business Profile and it makes it easier to find LGBTQ+ owned businesses in their own community. What the attribute looks li…

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