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customer journey

A guide to Google Analytics 4 for marketing agencies

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). While these changes will benefit the average user without any noticeable difference in how they search and browse online, the…

5 massive SEO and content shifts you need to master right now

Google’s focus on optimizing for the user never goes away, which is why its continual updates are always targeted at both SEO and content best practices.  These can range from core algorithmic changes and new features and products. For example, this can include SERP format changes and new rank…

What is semantic search: A deep dive into entity-based search

Since 2013, Google has been gradually developing into a 100% semantic search engine. What exactly is semantic search? You can find plenty of explanations when you search Google for an answer to that question – but most of those are imprecise and create misunderstandings. This article wi…

Google’s helpful content update: A critical recap

Google’s helpful content update officially finished rolling out Sept. 9 . Now it’s important to reflect on the update, our initial assumptions and its impact on the SEO industry. Fellow SEOs (e.g., Lily Ray, Glenn Gabe, Marie Haynes , Johannes Beus) have done a great job interpreting Google’…

How Google uses NLP to better understand search queries, content

Natural language processing opened the door for semantic search on Google. SEOs need to understand the switch to entity-based search because this is the future of Google search.  In this article, we’ll dive deep into natural language processing and how Google uses it to interpret search…

3 ways the customer journey can guide SEO

Understanding how your users engage with your brand is vital to delivering a great customer experience.   This is why you shouldn’t overlook the customer journey. It allows you to shape your website’s user experience (UX) and content strategies based on the people who matter – your customers. …

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