Relevance is often discussed in digital marketing. It’s an important topic because not only is it good for consumers, but it is also good for advertisers since the inception of quality score . Advertisers with higher quality scores and relevance are typically rewarded with more traffic and l…
For the first time ever, Walmart is expanding its ad reach beyond its own ecommerce platform by powering ads on TikTok, Roku, and Snap. Walmart will also have the capability to measure any sales that come from those ads. Expanding their ad business. Walmart has a $2 billion ad business and h…
Ahead of the holiday season, Google just announced four new features for advertisers to implement in their ad campaigns and merchant feeds. Conversion value rules for store sales and store visits Product-specific insights Deals Content API Shipping & Returns Annotations Convers…
Google has just announced digital out-of-home ads for Display & 360. The new ad formats help to engage shoppers when they’re “out in the real world” in front of screens in public places such as stadiums, airports, bus stops, shopping centers, elevators, taxis, and more. How they work. W…
Have you ever wondered what kinds of scalable SEO solutions can drive positive ROI year after year? It’s possible using a feature called a “link module.” Now, internal link modules can be built internally by product and engineering teams or outsourced to a third-party vendor. But,…
Google is adding three new options for brands advertising on CTV. Audience guarantees based on Nielsen Digital Ad Ratings (DAR). The Nielsen DAR is used to understand how many unique viewers CTV and video ad buyers reach within their core audiences and prove campaign impact across digital…
Google and Microsoft released their quarterly earnings yesterday. Both companies missed the mark and fell short in some areas, but for the most part hold steady given circumstances such as the war in Ukraine (pulling their services out of Russia), supply chain issues, economic uncertainty, and hiri…
Creators on TikTok, disappointed about how much they’re being paid from its Creator Fund, are leaving the platform claiming mental health blows and burnout. A pattern of unhappy creators. There have been several creators that have criticized TikTok for low payouts since the platform pledged …
Google will soon begin testing new AR prototypes in public settings worn or used by Googlers and trusted testers starting next month, the company announced . The applications for use include navigation, translation, transcription, and visual search. AR prototypes. Google explained that thes…
Microsoft Ads is now offering Cash back promotions to drive more sales and conversions for online retailers. How it works. The new feature is a Microsoft-run cash back program for the US on product ads. The goal of the program, Microsoft says “is to drive incremental sales and return on ad …
