Recently, I have been asked by a major global brand to support a website shutdown project. The company wasn’t making enough to sustain itself and make a profit. The same global brand also owns multiple other similar companies in the niche. Shutting down a website is easy, but when you have to …
When it comes to online shopping, there’s an undisputed leader. Boasting a 37.8% share of the ecommerce market, Amazon is far and away the biggest online retailer in the U.S. – and poised to surpass Walmart as the number one retailer overall by 2024. With so many people shopping for e…
Imagine you’re on vacation, it’s approaching noon and you’re starting to feel hungry. You’re eager to enjoy the best local cuisine your destination has to offer. So you go to Google Maps and search for “best lunch restaurant near me”, a topic that’s more than doubled in search volume on Google in t…
Google’s helpful content update has finished rolling out, and while it didn’t create the impact many anticipated , it’s certainly turned our attention to reviewing and improving content. What we have determined is that Google is making more steps toward serving content written for people, by …
Several SEO myths and misconceptions are killing enterprise ecommerce and enterprise retail businesses. This article will explore some of them to show how enterprise SEO is unique, and not quite the same as traditional search engine optimization. To be effective, enterprise ecommerce SEO shoul…
At the Search On 22 event today, Google announced a number of new features across Google Search, Google News, Google Shopping , and beyond. Let’s go through some of the features that Google spoke about today. One note: unlike the Search On events we had in the past, it seemed like this even…
Google, at about 4 am ET today, September 20, 2022, has unleashed the fifth product reviews update . This was released prior to the September 2022 core update being completed, which was not excepted and Google’s Danny Sullivan said likely would not happen – but it did happen. Google wrote …
Google released the fifth version of the Google product reviews update on September 20th at around 4 am ET, this one is named September 2022 product reviews update. Google told us a couple of weeks ago to expect this update, which is unusual in terms of being so soon after the most recent product…
WordPress is one of the most SEO-friendly content management systems today. If you have a WordPress website, there are many things you can do to improve your SEO. But if you’re not careful, you could also harm your site’s ranking without realizing it. In this post, you’ll discover 12 settings…
The news of a Google algorithm update rolling out can be concerning for SEO practitioners. Shifts in the search landscape are inevitable, and as SEOs, we must always be ready to face them. When you see changes in your SERPs performance, the first thing you can do is to figure out whether you…
