LinkedIn can be a difficult platform to master, but with the right combinations of targeting and messaging brands can see success in generating results. Matched audiences allow you to reach people who have engaged with your business in some way and go after lists of “dream companies” that you…
Lack of video creative and imprecise targeting historically meant that channels like paid search were a better use of a limited ad budget for agencies and small businesses. With the growth of connected TV (CTV), and its ability to accurately target and measure performance, the largest screen …
Google has announced a new way to create ads. The Ads Creative Studio was officially launched after a beta last year and is now available globally. Ad customization is possible. In the ACS, advertisers or creators can create multiple versions of a single display or video ad. The ads can be …
In 2009, anthropological researchers made $8,000 on trinkets for which they paid just $1.25 each. What made these items feel valuable to buyers? Each trinket was accompanied by a compelling story written in the item’s eBay description. The fact is, stories sell — whether you’re exp…
Content optimization directly impacts ROI. The better the content for users and search engines, the more it drives results such as visibility, traffic, conversions, and loyalty. Even Ross Hudgens confirms it to be a mature content marketing strategy. That’s why we now see people a…
Summary: Facebook ads for restaurant leads are your new go-to, helping pack your client’s restaurant with new patrons in no time. Facebook ads have proven… Read More »How To Pack Your Restaurant With New Customers Using Facebook Ads
