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Digital Marketing

We’ve crawled the web for 32 years: What’s changed?

It was 20 years ago this year that I authored a book called “Search Engine Marketing: The Essential Best Practice Guide.” It is generally regarded as the first comprehensive guide to SEO and the underlying science of information retrieval (IR). I thought it would be useful to look at what I wrot…

What to look for in a technical SEO audit

According to Techradar , there are more than 547,200 new websites every day. Google has to crawl and store all these sites in their database, therefore occupying physical space on their servers. The sheer volume of content available now allows Google to prioritize well-designed, fast sites and pr…

Content marketing strategy for small businesses: top 11 tips

Content marketing is creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined audience – to drive profitable customer action. The more content you create, the better your chances are for success. Here are 11 tips to create a smart content marketing s…