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9 big risks of cheap SEO

Search engine optimization requires an investment. Look at it as an investment with an expectation of a return on that investment . SEO is a long-term discipline and process. It demands a robust plan for strategy development and implementation in the technical, on-page and off-page areas of o…

9 important features of enterprise SEO platforms

Enterprise SEO platform vendors offer numerous capabilities. These range from keyword research and rank-tracking to backlink analysis and acquisition, as well as competitive intelligence and content optimization. Most of the vendors profiled in Enterprise SEO Platforms: A Marketer’s Guide o…

9 new Google search features and tools for shopping

With the holidays fast approaching, Google decided it was a good time to announce nine new shopping tools and features. During the announcement, Google said the intent was to drive a more immersive, personalized experience. Let’s dive in. 1. Search with the word “shop” In the US, when yo…

4 dos and don’ts of a digital marketing apprenticeship

Internships are a staple of early-day careers. Most companies will expect new hires to have some sort of internship experience after graduating college. For the most part, internships do a good job of taking care of college students and entry-level working professionals. Digital marketing isn’…

How to approach B2B advertising during a challenging Q4

B2B companies planning for the rest of 2022 have a unique set of circumstances to consider:  Funding has dried up. Mid-term election season is driving up engagement costs. Benchmarks from the last couple of years are less than reliable. We’re in a very tricky time for B2B advertising….

Microsoft has just introduced Multimedia Ads

Microsoft just announced new ad formats to be shown at the top of search results in Bing Search, Windows 11, and Microsoft Start. The new video and image formats are “infographic-inspired,” meant to “innovate and disrupt web search.” What they look like. The new ad formats are collages of vi…

White label link-building services: How to do it right

If you’re a marketing or digital agency, you’ll know that link building is the most important part of search engine optimization (SEO), but it’s also extremely time-consuming. That’s where white label link building comes in. You’ll also know just how time-consuming and resource-intens…

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