Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other marketing tasks, can be overwhelming for managers, causing important notifications and optimization oppor…
Twitter has begun testing Tweet Tiles, a new display format for tweeted links. The tiles will have larger images and text and a visible CTA button. What Twitter says. “Right now, people on iOS and web may see and interact with Tweet Tiles that include text, images, videos, or o…
Performance Max campaigns from Google are causing quite the stir in the advertising world. It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Here we’ll share some of the tips we…
Meta CEO Mark Zuckerberg has announced two significant changes to the Facebook app that will make it feel like a hybrid of TikTok and “Facebook classic.” What’s new: Users will start seeing these changes starting today: The Home tab will include more content recommendations, with an ex…
Analytics has always been a challenge for marketers. Data can be confusing, overwhelming and, difficult for the ordinary human to understand and decipher. In many cases, marketers don’t even report back their clients’ analytics and performance metrics because they’re just not sure where…
So what comes first, the chicken or the egg? Links continue to be an important organic search ranking factor. However, Google frowns on “link building” and states that the best way to build links is to create great content. If you build it, they will come. But how will they find you if …
Amazon’s reign as the king of ecommerce won’t end any time soon. More than 2 billion people visit Amazon each month, according to Statista. So, how do you stand out and generate more sales? The core belief behind Amazon’s algorithm is straightforward. They want customers to conti…
Summary: Facebook ads can take your business far, especially when it comes to increasing foot traffic and conversions. The difficulty with Facebook ads for gym… Read More »How to Turbocharge Your Gym Memberships This Week with Facebook Ads
Summary: Facebook ads for restaurant leads are your new go-to, helping pack your client’s restaurant with new patrons in no time. Facebook ads have proven… Read More »How To Pack Your Restaurant With New Customers Using Facebook Ads
