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Facebook Advertising

Facebook Ad Policies have been renamed to Meta Ad Standards

Meta has renamed their Facebook Advertising Policies to Meta Advertising Standards to make them “as useful, transparent and clear as possible.” What’s changing. Nothing. Meta has made it very clear that they aren’t changing the scope of the policies, nor are they announcing any new ones. …

How to approach B2B advertising during a challenging Q4

B2B companies planning for the rest of 2022 have a unique set of circumstances to consider:  Funding has dried up. Mid-term election season is driving up engagement costs. Benchmarks from the last couple of years are less than reliable. We’re in a very tricky time for B2B advertising….