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A guide to Google Analytics 4 for marketing agencies

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). While these changes will benefit the average user without any noticeable difference in how they search and browse online, the…

How to complete a website shutdown with a split migration

Recently, I have been asked by a major global brand to support a website shutdown project. The company wasn’t making enough to sustain itself and make a profit. The same global brand also owns multiple other similar companies in the niche. Shutting down a website is easy, but when you have to …

Daily Search Forum Recap: October 7, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is still working on the timestamp issues for stories in Google Search. Google Ads has released the Google Ads API release schedule. Google …

Daily Search Forum Recap: October 6, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console’s Google Analytics 3 integration may be broken, query data is not being set. Google updated its local reviews guidelines to…

Multisearch Not Being Tracked In Google Search Console

Google Search Console is not currently tracking clicks or impressions for traffic sent through the new Google multisearch feature. Glenn Gabe confirmed this the other day by running some tests on a few of his client sites (note, you can check out his detailed blog post on this over here )….

CMS integration and 2 other new Google tag feature updates

Google has just announced three additional feature capability updates to their tag. These updates are intended to “help advertisers and businesses strengthen their measurement strategies and efforts.” Now, Google has added three new features. Tag coverage summary Google Ads and Analyti…

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