Google has just announced three new features for travel and tour booking businesses. The new features are aimed at making it easier for people to book tickets and experiences right from Google, as well as giving businesses the ability to connect with potential customers. Ticket booking links…
Search engine optimization requires an investment. Look at it as an investment with an expectation of a return on that investment . SEO is a long-term discipline and process. It demands a robust plan for strategy development and implementation in the technical, on-page and off-page areas of o…
Here is a photo I found the other day from a Googler who saw a fox at the main headquarters, the GooglePlex, in Mountain View, California. He took a photo of it and it posed nicely for that photo. He posted this on Instagra and wrote “Came across a little fox between the office and cafe. Wha…
LinkedIn can be a difficult platform to master, but with the right combinations of targeting and messaging brands can see success in generating results. Matched audiences allow you to reach people who have engaged with your business in some way and go after lists of “dream companies” that you…
A fast website is a crucial part of improving your SEO rank ; however, guides will oftentimes give generalized statements of optimization and what it can do for your website, or go in-depth into more technical aspects that might overwhelm some users. In this article, you will be prov…
Here is a video and some photos of an organization letting loose a bunch of Irish honey bees at the Google Dublin office. Well, not inside the office but outside the office. They wrote on Instagram “Delighted to have our bees in the new apiary on the roof of Google in Dublin City. Google our …
Understanding your current marketing processes, knowing how to measure success and being able to identify where you are looking for improvements are all critical pieces of the SEO platform decision-making process. In this guide you will learn: 5 key benefits of enterprise SEO platform…
Link building is essential. While Google has made numerous advancements in machine learning and content comprehension, links remain a critical element of how Google ranks websites. We know that Google doesn’t want you to proactively build links. They want you to create high-quality co…
Stan, the Google dinosaur, gets dressed up often enough and here it is once again. I am just not sure what these clothes represent this time. Any ideas? I spotted this on Instagram . This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos rel…
The four-day workweek has become a hot trend of late – including in search marketing. Some agencies have adopted a four-day week with great success. Are you considering trying out a four-day workweek? If so, read on to learn about the impact of a four-day workweek on digital marketing, …
