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Keyword Research

9 important features of enterprise SEO platforms

Enterprise SEO platform vendors offer numerous capabilities. These range from keyword research and rank-tracking to backlink analysis and acquisition, as well as competitive intelligence and content optimization. Most of the vendors profiled in Enterprise SEO Platforms: A Marketer’s Guide o…

How to define SERP intent and ‘source type’ for better analysis

SERP analysis coupled with your keyword research is a staple of any modern SEO campaign. Analyzing search intent is already a process within this. But when it comes to SERP analysis, all too often I see reports that stop at classifying a result by its intent – and that’s it. We know that…

How to build an enterprise SEO team

In 2022, 10.03 million viewers tuned in to watch the NFL Draft.  Why? Because everyone knows that winning is a result of teamwork.  The NFL Draft supplies a team with talent that has the potential to reshape teams to win more. Coaches pick the talent that fits their style of play a…

PPC management for e-commerce: 28 tools to explore

Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other marketing tasks, can be overwhelming for managers, causing important notifications and optimization oppor…

Optimizing content for search: A 4-step guide

SEO and content are both powerful on their own. But it’s the combination of the two where you see the best results. It isn’t just optimizing your content for search but instead, taking a different approach and creating a single SEO content strategy. When we talk about optimizing con…

How to create, analyze and optimize Dynamic Search Ads

Automation poses a risk to job security in nearly every industry. As PPC marketers, algorithm-based tools have changed the face of our job. While we once spent our workday performing keyword research, writing ad copy and adjusting bids, Google’s machine learning automates tasks for easier acc…

7 tips for transitioning from in-house marketing to agency life

Have you been working in an in-house marketing role and considering a switch to agency life? Agencies are great because you can gain exposure to various types of businesses and learn to optimize against different marketing objectives. But they’re also fast-paced and come with significant diffe…

How video SEO can boost your overall digital marketing strategy

When we talk about creating a video strategy, people usually see it as getting found on YouTube. And for good reason – billions of users access the platform every single month. And then comes an inevitable argument: “I don’t think my product or service is a good fit for YouTube.” Y…

Keyword rank tracking software – 6 tools compared

Reliable rank tracker software is crucial to developing a successful SEO strategy. Aside from tracking keyword rankings, SEO tools provide you with keyword research features and useful SEO metrics, which lets you pick the most effective keywords for your website. With so many rank tra…

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