As customers, we’re all bombarded with marketing messages everywhere we turn. And, if a company’s message is not relevant to us or our interests, we tune it out completely. That is why businesses need to adopt disruptive marketing strategies to stay competitive. Disruptive marketing i…
Meta just announced 5 new updates to their call ads. The new updates are intended to help businesses build better customer relationships, find more quality leads, and reach more potential customers to grow their business, they stated in a blog post. 1. Get a callback This feature is curr…
Relevance is often discussed in digital marketing. It’s an important topic because not only is it good for consumers, but it is also good for advertisers since the inception of quality score . Advertisers with higher quality scores and relevance are typically rewarded with more traffic and l…
The rise of artificial intelligence (AI) programs has allowed writers to streamline content development. Simple AI writing tools are available for spelling and grammar checks, while more advanced programs provide copywriting and content generation with the click of a few buttons. But is …
In an ideal enterprise world, your CMO would plan a budget for SEO , leaving you to enjoy building your strategy without endlessly trying to prove ROI for each line item. Like I said, ideal. But not exactly realistic. Because CMOs are often hyperfocused on brand strategy or activation….
Understanding how your users engage with your brand is vital to delivering a great customer experience. This is why you shouldn’t overlook the customer journey. It allows you to shape your website’s user experience (UX) and content strategies based on the people who matter – your customers. …
Search Engine Optimization is no longer a do-it-yourself project unless you have a solid decade or so handling digital marketing and the latest Google algorithm changes. Making websites and web pages more relevant, authoritative, and mobile-friendly is now an essential part of any overall b…
My team has been testing Google Ads Performance Max campaigns since it was released in beta. Here’s what you need to know to set up Performance Max campaigns the right way. What is Performance Max? PMax is an all-in-one campaign type that displays ads across all of Google’s channel…
