Search engine optimization requires an investment. Look at it as an investment with an expectation of a return on that investment . SEO is a long-term discipline and process. It demands a robust plan for strategy development and implementation in the technical, on-page and off-page areas of o…
The four-day workweek has become a hot trend of late – including in search marketing. Some agencies have adopted a four-day week with great success. Are you considering trying out a four-day workweek? If so, read on to learn about the impact of a four-day workweek on digital marketing, …
It’s no secret that Google’s helpful content update has caused quite a stir in the SEO community. While Google’s emphasis on “people-first” content may have come as a surprise to many content creators, users (and many SEO professionals) have been craving this change since the gain in popu…
SEO agencies can vary in terms of their quality of service. That means a large number of brands and organizations have been burned at least once. Additionally, many agencies look and sound the same – just swap out the logo and branding. Yet, they offer varying levels of depth of experience and…
Understanding how your users engage with your brand is vital to delivering a great customer experience. This is why you shouldn’t overlook the customer journey. It allows you to shape your website’s user experience (UX) and content strategies based on the people who matter – your customers. …
Your goal is to find the best way to move SEO forward – and have it be profitable for your company or organization. Your options: Outsource your SEO. Keep your SEO in-house. The answer isn’t the same for everyone. And your choice today might not be the same a year from now. …
Want to know an easy way to speed up and improve the overall performance of your website? Invest in good hosting. Ignorance is no longer an excuse for any company to use a cheap web host. Website performance is a critical element that can help improve your rankings, traffic and con…
SEO is ongoing. It isn’t a one-time thing. Achieving the results you desire requires disciplined thinking and focus. If you dive into the weeds too quickly, you may find that hours or days have passed and you’ve invested time into areas that may not have any real impact in the end. …
Virtual reality (VR) and augmented reality (AR) will impact the future of marketing. Optimizing for the future of virtual marketing demands a name, which I am calling virtual environment optimization (VEO) . Today, we’re already starting to see the building blocks – and optimization pot…
Summary: Getting involved in your local community is one of the best ways to network, build relationships and drive brand awareness. Being involved in the… Read More »Why it’s Important for you to be Involved in Your Local Community
