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Local Intent

The modern search landscape: How and where to reach your target audience

Imagine you’re on vacation, it’s approaching noon and you’re starting to feel hungry. You’re eager to enjoy the best local cuisine your destination has to offer. So you go to Google Maps and search for “best lunch restaurant near me”, a topic that’s more than doubled in search volume on Google in t…

Daily Search Forum Recap: June 29, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said they communicate more often about algorithmic updates, not less. Google is testing snippets that expand to show more local intent inf…

Google Tests Local Pack Within An Expandable Menu

Google is testing hiding the local pack within a locations tab that expands when you tap on it or the arrow down. When it expands, it shows you the full local pack listings. Otherwise, it is tucked away in this “Locations” menu to be scrolled past by searchers. Here is a GIF of it in action fr…

Vlog #177: Alcides Aguasvivas On Local SEO For Small Businesses

In part one , Alcides Aguasvivas is a co-founder of Pix-l Graphx spoke to me about how he started him firm 18 years ago while in college. In part two we chow down on SEO, specifically about local SEO for small businesses. We specifically talk about optimizing your web site for local intent qu…

Should you still optimize for ‘near me’ phrases?

A recent Think With Google article suggests that optimizing for “near me” searches will pay out a bonanza in extra good rankings and qualified referral traffic. “Near me” has been one of the term optimizations that many of us have recommended for local SEO benefit for years now. But, there are re…

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