Skip to content

Original Research

Google Advice On When Copy Sites Outrank Your Original Content

Danny Sullivan from Google provided some advice and took some feedback on a specific example of when an original piece of research from a website was being outranked by a site copying its information. This specific example is for the query [ r kelly net worth ] where the original source of the …

25 tips to optimize your content for people and search engines

Google’s helpful content update has finished rolling out, and while it didn’t create the impact many anticipated , it’s certainly turned our attention to reviewing and improving content. What we have determined is that Google is making more steps toward serving content written for people, by …

The 2023 Digital Marketing Salary Guide is here

Digital marketing talent —especially those specializing in SEO, content, email marketing, and PPC— remains in top demand . With 92% of hiring managers reporting difficulties finding skilled talent, it’s never been a better time to be a qualified job seeker.  If you’re looking to adv…

Google September 2022 product reviews update rollout complete

Google’s September 2022 product reviews update is now fully rolled out. Google said this update only applied to English-language product reviews. It took six days to complete, beginning Sept. 20 and concluding Sept. 26. This marks the end of a flurry of Google algorithm updates that start…

Google releases September 2022 product reviews update

Google released the fifth version of the Google product reviews update on September 20th at around 4 am ET, this one is named September 2022 product reviews update. Google told us a couple of weeks ago to expect this update, which is unusual in terms of being so soon after the most recent product…

What is quality content?

Quality content is subjective. Some people will want a beginner-level summary while others want more depth and expert insights. Quality content will be better than the content that currently exists and readers will find it useful, memorable and are likely to share the content. As SEOs, we typi…

What is helpful content, according to Google

Google’s new helpful content update is meant to reward content that is written for humans.  So how exactly does Googe define “helpful content”? In short, according to Google, helpful content: This is important to know because your definition of “helpful content” is likely diffe…

YouTube
YouTube