Greg Finn and I have known each other for a pretty long time, so this video is pretty fun and we kind of go off topic a bunch but I promise, there is some knowledge throughout. We both miss the old days, the golden era, of search marketing – it was just a lot of fun. We dug into Greg’s professi…
What if you could automatically turn off bidding on your brand terms when no other rivals are in the picture, and you’re already positioned number one organically? The savings could be substantial. It all starts with Lone Rangers. Who is that masked figure? Lone Rangers defined:…
Imagine you’re on vacation, it’s approaching noon and you’re starting to feel hungry. You’re eager to enjoy the best local cuisine your destination has to offer. So you go to Google Maps and search for “best lunch restaurant near me”, a topic that’s more than doubled in search volume on Google in t…
E-commerce is expected to grow by 15.5% this year, to $236 billion. In the US, online sales might finally eclipse brick-and-mortar, making e-commerce the most significant way to drive Q4 revenue. This means that now more than ever, savvy brands need actionable ways to boost Q4 performanc…
Google’s helpful content update has finished rolling out, and while it didn’t create the impact many anticipated , it’s certainly turned our attention to reviewing and improving content. What we have determined is that Google is making more steps toward serving content written for people, by …
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has a confirmed Google Ads issue that may cause serving and budget issues, and yes, it is causing a lot of confusion and frustration. Goog…
Google’s John Mueller and Ginny Marvin said that both on the organic search side and paid search ad side, Google does not guarantee clicks will lead to conversions. This was a Twitter thread where John said on the organic side, “Nobody can guarantee you conversions.” I guess not even Google…..
It’s the biggest mystery and controversy of Google’s search ranking algorithm. For a long time, the SEO community has debated: is the click-through rate (“CTR”) of search results listings a ranking factor? Or the closely related “bounce rate” and “dwell time”? I present to you everything Goog…
Internships are a staple of early-day careers. Most companies will expect new hires to have some sort of internship experience after graduating college. For the most part, internships do a good job of taking care of college students and entry-level working professionals. Digital marketing isn’…
Microsoft just announced new ad formats to be shown at the top of search results in Bing Search, Windows 11, and Microsoft Start. The new video and image formats are “infographic-inspired,” meant to “innovate and disrupt web search.” What they look like. The new ad formats are collages of vi…
