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Facebook has rolled out a new Pages experience

Facebook has rolled out a new Pages experience they say is ideal for small and medium-sized businesses to build connections with customers and other businesses. The new Pages layout. The new Pages experience has a more “streamlined layout, easier navigation between your personal profile and…

Digital marketers rejoice: The four-day workweek is here to stay

The four-day workweek has become a hot trend of late – including in search marketing. Some agencies have adopted a four-day week with great success.  Are you considering trying out a four-day workweek? If so, read on to learn about the impact of a four-day workweek on digital marketing, …

The modern search landscape: How and where to reach your target audience

Imagine you’re on vacation, it’s approaching noon and you’re starting to feel hungry. You’re eager to enjoy the best local cuisine your destination has to offer. So you go to Google Maps and search for “best lunch restaurant near me”, a topic that’s more than doubled in search volume on Google in t…

5 massive SEO and content shifts you need to master right now

Google’s focus on optimizing for the user never goes away, which is why its continual updates are always targeted at both SEO and content best practices.  These can range from core algorithmic changes and new features and products. For example, this can include SERP format changes and new rank…

Meta has just announced 5 new call ad updates

Meta just announced 5 new updates to their call ads. The new updates are intended to help businesses build better customer relationships, find more quality leads, and reach more potential customers to grow their business, they stated in a blog post. 1. Get a callback This feature is curr…

10 biggest announcements from Google Search On 22

At the Search On 22 event today, Google announced a number of new features across Google Search, Google News, Google Shopping , and beyond. Let’s go through some of the features that Google spoke about today. One note: unlike the Search On events we had in the past, it seemed like this even…

SEO is math

SEO often doesn’t get a fair seat at the table when marketing budgets are determined.  Even though SEO is marketing . As we’re approaching a time when many companies are having meetings in their conference rooms to determine budget allocations for the upcoming year, I want to help furt…

5 Google Ads examples with relevant and quality ad copy

Relevance is often discussed in digital marketing. It’s an important topic because not only is it good for consumers, but it is also good for advertisers since the inception of quality score .  Advertisers with higher quality scores and relevance are typically rewarded with more traffic and l…

It’s time to de-frenzy PPC

I have a secret to share. I’m almost embarrassed by it in this hustle culture, but I’m also proud of it.  My secret is that I obsess over keeping PPC at our little agency frenzy-free (as much as possible).  Sure, there’s the occasional client mishap, last-minute promo, and late-nigh…

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