Facebook has rolled out a new Pages experience they say is ideal for small and medium-sized businesses to build connections with customers and other businesses. The new Pages layout. The new Pages experience has a more “streamlined layout, easier navigation between your personal profile and…
The four-day workweek has become a hot trend of late – including in search marketing. Some agencies have adopted a four-day week with great success. Are you considering trying out a four-day workweek? If so, read on to learn about the impact of a four-day workweek on digital marketing, …
Imagine you’re on vacation, it’s approaching noon and you’re starting to feel hungry. You’re eager to enjoy the best local cuisine your destination has to offer. So you go to Google Maps and search for “best lunch restaurant near me”, a topic that’s more than doubled in search volume on Google in t…
Google’s focus on optimizing for the user never goes away, which is why its continual updates are always targeted at both SEO and content best practices. These can range from core algorithmic changes and new features and products. For example, this can include SERP format changes and new rank…
Meta just announced 5 new updates to their call ads. The new updates are intended to help businesses build better customer relationships, find more quality leads, and reach more potential customers to grow their business, they stated in a blog post. 1. Get a callback This feature is curr…
At the Search On 22 event today, Google announced a number of new features across Google Search, Google News, Google Shopping , and beyond. Let’s go through some of the features that Google spoke about today. One note: unlike the Search On events we had in the past, it seemed like this even…
SEO often doesn’t get a fair seat at the table when marketing budgets are determined. Even though SEO is marketing . As we’re approaching a time when many companies are having meetings in their conference rooms to determine budget allocations for the upcoming year, I want to help furt…
Relevance is often discussed in digital marketing. It’s an important topic because not only is it good for consumers, but it is also good for advertisers since the inception of quality score . Advertisers with higher quality scores and relevance are typically rewarded with more traffic and l…
It’s the biggest mystery and controversy of Google’s search ranking algorithm. For a long time, the SEO community has debated: is the click-through rate (“CTR”) of search results listings a ranking factor? Or the closely related “bounce rate” and “dwell time”? I present to you everything Goog…
I have a secret to share. I’m almost embarrassed by it in this hustle culture, but I’m also proud of it. My secret is that I obsess over keeping PPC at our little agency frenzy-free (as much as possible). Sure, there’s the occasional client mishap, last-minute promo, and late-nigh…
