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A guide to Google Analytics 4 for marketing agencies

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). While these changes will benefit the average user without any noticeable difference in how they search and browse online, the…

LinkedIn matched audiences: How to get started

LinkedIn can be a difficult platform to master, but with the right combinations of targeting and messaging brands can see success in generating results. Matched audiences allow you to reach people who have engaged with your business in some way and go after lists of “dream companies” that you…

Google News Publisher Error “There Are No Items To Show”

Over the weekend, there has been a number of reports from news publishers of an error in the Google News Publisher Center. The specific error says “there are no items to show.” This is supposedly a Google bug that Google is working to address. Bapun, a Platinum Product Expert, in the Google N…

8 simple steps to optimize your WordPress site for SEO

A fast website is a crucial part of improving your SEO rank ; however, guides will oftentimes give generalized statements of optimization and what it can do for your website, or go in-depth into more technical aspects that might overwhelm some users. In this article, you will be prov…

9 important features of enterprise SEO platforms

Enterprise SEO platform vendors offer numerous capabilities. These range from keyword research and rank-tracking to backlink analysis and acquisition, as well as competitive intelligence and content optimization. Most of the vendors profiled in Enterprise SEO Platforms: A Marketer’s Guide o…

Daily Search Forum Recap: October 7, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is still working on the timestamp issues for stories in Google Search. Google Ads has released the Google Ads API release schedule. Google …

How to choose an enterprise SEO platform

Understanding your current marketing processes, knowing how to measure success and being able to identify where you are looking for improvements are all critical pieces of the SEO platform decision-making process. In this guide you will learn: 5 key benefits of enterprise SEO platform…

Link-building services to scale your SEO efforts

Link building is essential. While Google has made numerous advancements in machine learning and content comprehension, links remain a critical element of how Google ranks websites. We know that Google doesn’t want you to proactively build links. They want you to create high-quality co…

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