Link building is essential. While Google has made numerous advancements in machine learning and content comprehension, links remain a critical element of how Google ranks websites. We know that Google doesn’t want you to proactively build links. They want you to create high-quality co…
Imagine you’re on vacation, it’s approaching noon and you’re starting to feel hungry. You’re eager to enjoy the best local cuisine your destination has to offer. So you go to Google Maps and search for “best lunch restaurant near me”, a topic that’s more than doubled in search volume on Google in t…
As I called , Google has completed rolling out both the September 2022 core update and the September 2022 product reviews update while I was offline. Both officially finished rolling out on September 26, 2022 – so Monday. Here are some quick facts on both these updates, now that they are d…
Google, at about 4 am ET today, September 20, 2022, has unleashed the fifth product reviews update . This was released prior to the September 2022 core update being completed, which was not excepted and Google’s Danny Sullivan said likely would not happen – but it did happen. Google wrote …
Google Search has started to roll out the second broad core update of the year, the September 2022 broad core update. It started on September 12, 2022 at about 11:25 am ET and can take about two weeks to roll out. This update followed the completion of the Google helpful content update that …
In a world with tightening budgets, limited resources and a growing “do more with less” attitude, tracking performance metrics and optimizing them are more important than ever. Marketers, business leaders and other cost-center functions need to be able to show value and ROI on the spend in…
The last Google product reviews update, the July 2022 Google Product Reviews Update , was an interesting one. Based on SEO and webmaster feedback, it felt that it just didn’t hit the mark in terms of quality relative to past product reviews updates. If you have examples of where and how Google …
So Google has finished the rollout of the July 2022 Google Product Reviews Update in a record-breaking fashion, in a six-day period. It even shocked Google because Google originally estimated 14-21 days for the rollout and Google didn’t even mention anything on its social channels about the upda…
What exactly does it mean to have your Amazon product listing be fully optimized? And why does it matter? Every aspect of the product listing page can be seen as an opportunity for optimization: Product titles. Descriptions. Bullet points. Images. Keywords. Vital product information…
The fourth version of the Google Product Reviews Update is now rolling out – this update is called – you guessed it – the July 2022 Google Product Reviews Update. This update, like previous updates, will take about two to three weeks to fully roll out. The previous three versions were the Apri…
