Search engine optimization requires an investment. Look at it as an investment with an expectation of a return on that investment . SEO is a long-term discipline and process. It demands a robust plan for strategy development and implementation in the technical, on-page and off-page areas of o…
Google just announced two new updates regarding first-party data and machine learning with Display and Video 360. The two new updates are optimized targeting and Exchange Provided Identifier, also known as EPID. Optimized targeting Optimized targeting helps advertisers expand their reach…
Understanding your current marketing processes, knowing how to measure success and being able to identify where you are looking for improvements are all critical pieces of the SEO platform decision-making process. In this guide you will learn: 5 key benefits of enterprise SEO platform…
What if you could automatically turn off bidding on your brand terms when no other rivals are in the picture, and you’re already positioned number one organically? The savings could be substantial. It all starts with Lone Rangers. Who is that masked figure? Lone Rangers defined:…
Google’s focus on optimizing for the user never goes away, which is why its continual updates are always targeted at both SEO and content best practices. These can range from core algorithmic changes and new features and products. For example, this can include SERP format changes and new rank…
SEO often doesn’t get a fair seat at the table when marketing budgets are determined. Even though SEO is marketing . As we’re approaching a time when many companies are having meetings in their conference rooms to determine budget allocations for the upcoming year, I want to help furt…
With high inflation and low consumer confidence, plus the lingering effects of the supply chain crisis, nobody knows quite what to expect this holiday season. But one thing is for sure: if you want your business to succeed, you need to be prepared with relevant, connected experiences acros…
Let’s face it: many consider email marketing boring. It’s not as flashy as jumping onto BeReal or TikTok, and besides, does Gen Z even use email? Email marketing can be an exciting channel because it drives a lot of revenue for your business. Research shows that you can expect a 42X …
Writing. Everyone thinks they can do it, no one wants to do it, and it’s never perfect. We love writing because it stimulates the mind, informs us of something new, and teaches us new ways to think about important topics in our lives. However, writing can be a difficult skill to master. …
B2B companies planning for the rest of 2022 have a unique set of circumstances to consider: Funding has dried up. Mid-term election season is driving up engagement costs. Benchmarks from the last couple of years are less than reliable. We’re in a very tricky time for B2B advertising….
