Microsoft Advertising has announced a boatload of new features in its October 2022 release schedule. These include the ability to import your Google’s performance max data, new data exclusion features, more automated extension controls, and much more. Here is a quick list of the features but y…
The Q4 holiday rush is in full swing and Microsoft has just unveiled 7 new updates for October. In addition to the release of Multimedia Ads , Smart Campaigns , and a Multi-platform solution, Microsoft is pulling out all the stops with new tracking templates, markets, and shopping feed im…
Imagine you’re on vacation, it’s approaching noon and you’re starting to feel hungry. You’re eager to enjoy the best local cuisine your destination has to offer. So you go to Google Maps and search for “best lunch restaurant near me”, a topic that’s more than doubled in search volume on Google in t…
It’s the biggest mystery and controversy of Google’s search ranking algorithm. For a long time, the SEO community has debated: is the click-through rate (“CTR”) of search results listings a ranking factor? Or the closely related “bounce rate” and “dwell time”? I present to you everything Goog…
If you’re waiting for search ad spending to slow down any time soon, you’ll be waiting a while. A new report shows that CTV, linear TV, and video are the most vulnerable when it comes to cutting ad budgets. In the US, Google dominates the search ad market, holding steady at about 56.1% of the …
Apple is planning to release new ad placements as early as this holiday season. The current inventory. Apple’s current ad inventory focuses on the App Store with only one unit in the Search tab and one unit on the search results page. There is no word yet on where the new placements will be…
Google Ads has added a new consolidated or bundled page that puts all your automatically applied recommendations on one page. Google said there is “a new version of the “Manage” tab where you can explore recommendation bundles and learn more about each optimization.” You can choose from two b…
Google has added a “Manage” tab to give advertisers more control and flexibility over how recommendations are applied. Two flexible options. In the new “Manage” tab, Google is giving advertisers two different bundle options with pre-checked recommendation types. Maintain your ads. T…
Microsoft just announced Multi-platform, an all-in-one feature available in Smart Campaigns that lets you run ads in Microsoft, Google, Facebook, and Instagram all through the Microsoft interface. Tell me more. The new feature isn’t available to all advertisers yet but you can sign up for th…
Google is adding a new set of data metrics to the Google Ads ad groups column reports. The new options are under a section called “Setup” and include eight new metrics. These new data metrics include: Number of eligible images Number of eligible responsive search ads Numebr of eligible a…
