Nora Ephron tells the story of when she first fell in love with journalism. Her journalism teacher, Mr. Simms, asked the class to write the lead for an article using these facts: “Kenneth L. Peters, the principal of Beverly Hills High School, announced today that the entire high scho…
Automation poses a risk to job security in nearly every industry. As PPC marketers, algorithm-based tools have changed the face of our job. While we once spent our workday performing keyword research, writing ad copy and adjusting bids, Google’s machine learning automates tasks for easier acc…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Microsoft Advertising announced a bunch of new features. Google Flights will discontinue the book on Google outside of the US. Google Home Hub di…
Microsoft just announced five new ad products and updates available to advertisers immediately. Pinterest Import Performance Max beta Multimedia Ads support in Editor Cruise, Tours and Activities ads Subdomains in Dynamic Search Ads (DSAs) Pinterest Imports. Microsoft’s Import t…
Microsoft Advertising announced a lot of new features today including the ability to import from Pinterest, Google Import to for Performance Max campaigns, Microsoft Advertising Editor support for multimedia ads, cruise ads, tours, and activity ads now available, and subdomain support for dyna…
Microsoft Advertising has extended the deadline to move from Expanded Text Ads to Responsive Search Ads once again. Instead of it being August 29, 2022 , Microsoft is now pushing the deadline off to February 1st, 2023. This is another five months! “For those who may still be working on the E…
With increased automation from Google – Smart bidding, Responsive Search Ads, etc., how marketers approach Paid Search management has evolved. Automation can incorporate more information to better understand the user’s intent, personalize the right message, and make the right bid for each se…
Google has begun rolling out the helpful content update on Thursday, August 25th. Many SEOs say they are not concerned about this update. Google also seemed to release some sort of update on August 24th. Google Search Console’s video indexing report is now live for all. Google said it will dep…
Performance Max campaigns from Google are causing quite the stir in the advertising world. It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Here we’ll share some of the tips we…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google updated its core web vitals report in Search Console. Google is testing a new layout for the local service ads. Google says beauty blogs w…
