Google’s Ad Liasion, Ginny Marvin, confirmed on Twitter last week that there are no plans to add support ad customizers by using location as a signal to insert text for responsive search ads, not now and not in the near future. Ginny Marvin wrote, “using location as a signal to insert text (asi…
Apple has just launched a new bulk ads editor that allows advertisers to update multiple campaigns and ad groups all at once. What does it do. The bulk ads editor allows you to make edits to settings, daily budget, max bids, audiences, and more. You can access the bulk editor from the Actio…
Apple will be expanding ads to new areas of the iPhone and iPad, in an effort to drive revenue. App Tracking Transparency (ATT). Last year Apple launched ATT which allowed consumers to decide whether they would allow third-party apps to track their activity across apps. The feature was said…
Google loves to test new designs and interfaces for the Sitelinks it shows in the snippets of its search results. This one shows larger rectangular curved buttons under the snippet to the sitelink. This was spotted first by Quentin Aisbett on Twitter who shared this screenshot: Brodie Cla…
To point out the obvious: automation is everywhere in Google Ads. Google Ads automated features can make a lot of advertisers uncomfortable, and some of them should! As Google continues to push features that take control out of the advertisers’ hands like automated extensions, ad suggestions, …
Google has just announced the Google tag – a simple, centralized, reusable tag that’s built to improve data quality and adopt new features without having to modify and install more code. The Google tag is an upgrade and rebrand of the global site tag. What is the Google tag. The new Google t…
Microsoft has just announced nine (9!) new updates on their blog. The updates include new Automotive Ads, vertical-based ads, and more. Let’s dive in. Automotive Ads The new Automotive Ads are specific ad formats that are unique to the auto industry. The new ad format will display a phot…
Responsive Search Ads – RSA for short – are not the new kids on the block. RSAs have been a part of the PPC ecosystem for a few years. That being said, RSAs have been a hot topic in 2022. Why all the hubbub about them now? This summer, the preceding ad type, Expanded Text Ads, is bein…
B2B marketers tend to be excluded from most articles, case studies and examples. Even when we get mentioned, our marketing efforts are bucketed as “B2B” and not industry-specific. However, there are many sub-categories of B2B marketing (e.g., SaaS, ecommerce, education, healthcare). Afte…
PPC advertising has always been about delivering the right message to the right person at the right time. Even today. But how do you ensure that you are targeting the best people and that the messaging is outstanding? Audience definition and development should be at the core of every PPC…
