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search intent

9 important features of enterprise SEO platforms

Enterprise SEO platform vendors offer numerous capabilities. These range from keyword research and rank-tracking to backlink analysis and acquisition, as well as competitive intelligence and content optimization. Most of the vendors profiled in Enterprise SEO Platforms: A Marketer’s Guide o…

What is semantic search: A deep dive into entity-based search

Since 2013, Google has been gradually developing into a 100% semantic search engine. What exactly is semantic search? You can find plenty of explanations when you search Google for an answer to that question – but most of those are imprecise and create misunderstandings. This article wi…

How to define SERP intent and ‘source type’ for better analysis

SERP analysis coupled with your keyword research is a staple of any modern SEO campaign. Analyzing search intent is already a process within this. But when it comes to SERP analysis, all too often I see reports that stop at classifying a result by its intent – and that’s it. We know that…

Optimizing content for search: A 4-step guide

SEO and content are both powerful on their own. But it’s the combination of the two where you see the best results. It isn’t just optimizing your content for search but instead, taking a different approach and creating a single SEO content strategy. When we talk about optimizing con…

How Google uses NLP to better understand search queries, content

Natural language processing opened the door for semantic search on Google. SEOs need to understand the switch to entity-based search because this is the future of Google search.  In this article, we’ll dive deep into natural language processing and how Google uses it to interpret search…

How to use 12 micro intents for SEO and content journey mapping

Classifying queries based on the classic search intents is no longer as effective as it used to be. Today, SEOs who want to understand search intent should be closely analyzing micro intents. This article will discuss 12 different types of micro intents that will help you better underst…

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