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What should the title tag length be in 2023?

The title tag is one of the most important SEO elements. It can have a great impact on your rankings. In my experience, optimizing title tags can give rankings a strong boost. There are many different ways to approach optimizing a title tag.  One is making sure they fit within the 55-60 c…

Google September 2022 product reviews update rollout complete

Google’s September 2022 product reviews update is now fully rolled out. Google said this update only applied to English-language product reviews. It took six days to complete, beginning Sept. 20 and concluding Sept. 26. This marks the end of a flurry of Google algorithm updates that start…

What We’re Seeing From The Google Product Reviews Update #5

As you know, Google began to roll out the fifth Google product reviews update on September 20th during the roll-out of the September 2022 core update . I promised to return and share some of what we’re seeing with this update, as it rolls out. We are now a couple of days into the update and …

Daily Search Forum Recap: September 19, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Some are asking if the Google September core update is rolling out more slowly in other countries. Google’s Danny Sullivan reaffirmed that Google …

11 tips for using social to become an authority in your niche

It’s no secret that Google’s helpful content update has caused quite a stir in the SEO community. While Google’s emphasis on “people-first” content may have come as a surprise to many content creators, users (and many SEO professionals) have been craving this change since the gain in popu…

12 WordPress site settings that are critical to your SEO success

WordPress is one of the most SEO-friendly content management systems today. If you have a WordPress website, there are many things you can do to improve your SEO. But if you’re not careful, you could also harm your site’s ranking without realizing it.  In this post, you’ll discover 12 settings…

Google’s helpful content update: A critical recap

Google’s helpful content update officially finished rolling out Sept. 9 . Now it’s important to reflect on the update, our initial assumptions and its impact on the SEO industry. Fellow SEOs (e.g., Lily Ray, Glenn Gabe, Marie Haynes , Johannes Beus) have done a great job interpreting Google’…

The origins of E-A-T: Page content, hyperlink analysis and usage data

Predicting the future based on knowledge of the past is fundamental. I always keep a keen eye on technological advances but never lose track of the past.  Past achievements and breakthroughs in the information retrieval (IR) field conjure the possibilities of “where to next” in search technolo…

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