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How to build an enterprise SEO team

In 2022, 10.03 million viewers tuned in to watch the NFL Draft.  Why? Because everyone knows that winning is a result of teamwork.  The NFL Draft supplies a team with talent that has the potential to reshape teams to win more. Coaches pick the talent that fits their style of play a…

Optimizing content for search: A 4-step guide

SEO and content are both powerful on their own. But it’s the combination of the two where you see the best results. It isn’t just optimizing your content for search but instead, taking a different approach and creating a single SEO content strategy. When we talk about optimizing con…

The pros and cons of using AI content writing tools

The rise of artificial intelligence (AI) programs has allowed writers to streamline content development. Simple AI writing tools are available for spelling and grammar checks, while more advanced programs provide copywriting and content generation with the click of a few buttons.  But is …

Google’s helpful content update: What should we expect?

The new helpful content update sounds like a big deal. Google has given us a list of questions to consider to determine whether our sites are designed to help people, or rather, created to do well on search engines. If the latter is the case, you may find yourself hit with a sitewide …

New Google Helpful Content Update To Change SEO Much Like Panda Did

Google has announced a new big search ranking algorithm update named the helpful content update – yes, Google named it that. This update will start to roll out next week and will target content that is, um, not helpful to humans and people. The helpful content update looks to weed out conte…

How to use relationships to level up your SEO

As search engines evolve to understand language in a more sophisticated way, relationships are becoming ever more important in SEO. Semantic search is here to stay so it’s time to pay attention to connections and associations to take your SEO content to a new level.  Using entities in your con…

Daily Search Forum Recap: July 7, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There may have been another unconfirmed Google search ranking algorithm update in the past 24-hours or so. Google said search query landing pages …

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