Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We have some early data on the new Google product reviews update to share with you. Google is testing “results about you” to delete your data. G…
Link building isn’t easy, especially if you want it to be done right (i.e., stay compliant with Google’s Webmaster Guidelines). Nevertheless, if your goal is to siphon more organic traffic through high search engine rankings, it is vital to study the intricacies of modern white hat SEO. …
Restaurants around the U.S. are under attack from negative reviews. The New York Times covered the newest scam, where people are leaving 1-star reviews for restaurants and then emailing saying that they have to send them a gift card before they’ll remove the reviews. Google’s respons…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google My Business app is no longer available. Google Business Profiles added a toggle to turn off your address from displaying. Google Ads Perf…
In the new way to manage your Google Business Profile, i.e. in Google Search, there is a toggle to “show business address to customers.” So if you are a small business and you use your home address, you can toggle that off to hide your address from showing in Google Maps or Google Search. This …
Facebook’s App campaigns are a great way to promote and increase installs for your application across both Android and iOS. You can promote your app by launching campaigns designed to drive more installs or you can optimize for custom in-app events, delivering ads to people more likely to spec…
Google has announced it has added a new attribute to Google Business Profiles for LGBTQ+ owned businesses. This new attribute can be added within your verified Google Business Profile and it makes it easier to find LGBTQ+ owned businesses in their own community. What the attribute looks li…
Whether you love it or hate it, PPC is a part of digital marketing that just isn’t going away any time soon. I’ve been working in PPC for over 10 years and I’ve seen it all. ETA’s, RSA’s, cost-per-touch? (looking at you, Apple), broad match modifiers (RIP), and attribution to name just a few of the…
If your WordPress site rank is not performing as expected, all hope is not lost. There are a couple of things you can do to improve your SEO ranking . The seven methods outlined below are quick, simple, and proven to show results. 1. Make sure HTTPS is enabled Using an SSL …
In part one with Lior Krolewicz is the founder and CEO of Yael Consulting, a marketing consulting company, we spoke about the IDF and how paid search has changed. In part two we spoke about PPC software, Google Ads automation and bugs with ad platforms. Now in this last part, part three, w…
