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A guide to Google Analytics 4 for marketing agencies

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). While these changes will benefit the average user without any noticeable difference in how they search and browse online, the…

How to complete a website shutdown with a split migration

Recently, I have been asked by a major global brand to support a website shutdown project. The company wasn’t making enough to sustain itself and make a profit. The same global brand also owns multiple other similar companies in the niche. Shutting down a website is easy, but when you have to …

9 important features of enterprise SEO platforms

Enterprise SEO platform vendors offer numerous capabilities. These range from keyword research and rank-tracking to backlink analysis and acquisition, as well as competitive intelligence and content optimization. Most of the vendors profiled in Enterprise SEO Platforms: A Marketer’s Guide o…

Daily Search Forum Recap: October 7, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is still working on the timestamp issues for stories in Google Search. Google Ads has released the Google Ads API release schedule. Google …

2 new Google Display & Video 360 audience solutions

Google just announced two new updates regarding first-party data and machine learning with Display and Video 360. The two new updates are optimized targeting and Exchange Provided Identifier, also known as EPID. Optimized targeting Optimized targeting helps advertisers expand their reach…

How to choose an enterprise SEO platform

Understanding your current marketing processes, knowing how to measure success and being able to identify where you are looking for improvements are all critical pieces of the SEO platform decision-making process. In this guide you will learn: 5 key benefits of enterprise SEO platform…

Google: Searching Visually Is Rare In Many Areas

John Mueller of Google said on Twitter the other day that “in many areas, searching visually is rare.” Meaning, that most of your traffic likely does not come from Google Image Search or other methods of visual search, like Google Lens or Multisearch , but rather typical web searches. This w…

Link-building services to scale your SEO efforts

Link building is essential. While Google has made numerous advancements in machine learning and content comprehension, links remain a critical element of how Google ranks websites. We know that Google doesn’t want you to proactively build links. They want you to create high-quality co…

Amazon advertising optimizations to crush Q4

When it comes to online shopping, there’s an undisputed leader.  Boasting a 37.8% share of the ecommerce market, Amazon is far and away the biggest online retailer in the U.S. – and poised to surpass Walmart as the number one retailer overall by 2024.  With so many people shopping for e…

Multisearch Not Being Tracked In Google Search Console

Google Search Console is not currently tracking clicks or impressions for traffic sent through the new Google multisearch feature. Glenn Gabe confirmed this the other day by running some tests on a few of his client sites (note, you can check out his detailed blog post on this over here )….

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