Have you ever wondered what kinds of scalable SEO solutions can drive positive ROI year after year? It’s possible using a feature called a “link module.” Now, internal link modules can be built internally by product and engineering teams or outsourced to a third-party vendor. But,…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google updated its core web vitals report in Search Console. Google is testing a new layout for the local service ads. Google says beauty blogs w…
Google is testing a new layout and user experience for the Local Service Ads. This interface has the local service ads on the left and when you click on one, the box expands to the right with all of the details on the business. This was spotted by Ben Fisher who posted on Twitter saying he i…
Natural language processing opened the door for semantic search on Google. SEOs need to understand the switch to entity-based search because this is the future of Google search. In this article, we’ll dive deep into natural language processing and how Google uses it to interpret search…
Google has announced a new large search algorithm update the search company named the helpful content update that targets websites that has a relatively high amount of unsatisfying or unhelpful content, where the content is written for search engines first. This update will be rolling out soon an…
Luanne Marek has been working in the digital customer acquisition space for 12 years. Throughout her six years leading the media buying team at Centerfield, Marek and her team have managed about a billion in ad spend, half a dozen Fortune 100 companies, several dozen Fortune 500 companies, and many…
International optimization is arguably the most advanced form of SEO, given its complexities, nuances and variation of application. The fundamental practices of SEO are meant to address: Technical issues to increase site crawlability. Content optimization to improve keyword usage. Acq…
Brands and SEO professionals must take responsibility for the performance of the websites that they run and manage. Applying these six SEO truths will help you achieve next-level website performance, according to Bruce Clay, the founder and president of digital marketing optimization firm Bruc…
Understanding how your users engage with your brand is vital to delivering a great customer experience. This is why you shouldn’t overlook the customer journey. It allows you to shape your website’s user experience (UX) and content strategies based on the people who matter – your customers. …
Google has made a couple of tweaks to the documentation for the Follow Feature in Google Search. Google added you should use (1) descriptive titles for your RSS feed and (2) a single feed even if you have multiple. The Google Follow feature lets people follow a website and get the latest upda…
