6 E-Commerce SEO Strategies to Improve Online Sales

A reputable website selling e-commerce products would expect maximum return on their SEO services.

Sites with an ecommerce focus can suffer from SEO failure, which can lead to fewer visits and less revenue.

This article will discuss six ways to improve SEO on your ecommerce site in order to maximize your potential for ecommerce and achieve the highest conversion rate.

1. For each product page, create unique title tags

You must create unique title tags for every product page in order to get the attention of search engines.

A title tag is an HTML element on a webpage that describes the title of the webpage. It can be either an article title or a product title.

Open your website, type CTRL + U, or right-click on the page to select ‘View Source’. To view what title tags are currently displayed using Google Chrome. To see the page’s title tag, press CTRL + F.

Title tags HTML

To minimize the chance of duplicate title tags on your website, use key phrases instead of specific keywords for your title tags.

Instead of using the title tag “LED television” for every model of TV you own, you can use a different title tag for each brand, size, and model number such as “Sony 48″ 1080p LCD Smart TV.” This technique can be used on any product page on your website.

Search engines will rank keywords based on where they are placed in the tag. There are many variables involved in the order of words in a title tags, but the most important factor to remember is what words you actually use.

For detailed keyword assistance, use a digital marketing toolkit such as SEMRush or any other keyword research tool to create your title tags.

2. Redirect URLs to Expired Products

For product pages that have gone off the market, create a permanent redirect page with 301 URLs. Search engines can use 301 redirects to locate the correct content and to remove outdated pages from their indexes.

There are many ways to create a permanent redirect. To create a permanent redirect, you can use Apache configurations on your server.

You must log in to your server’s admin account. You can also access the code of your website and make any necessary changes.

You can’t create a redirect if you don’t. This will cause your visitors to see a page called 404 Not Found. They won’t be able access your information and will most likely leave your website.

404 Not Found Page

To redirect traffic to another product page, or to inform them that the product is no more available, use a 301 redirect. Before you publish new pages to replace expired ones, ensure that everything is proofread before it goes live.

3. Optimize Category Pages with Keywords

It is a crucial SEO practice to optimize your category pages using target keywords. This will help customers navigate your website and find the products they need.

Instead of listing single products, category pages allow customers to search through a variety of products and narrow down their results based on what they are looking for (e.g. men’s clothes).

Category Pages

Your category pages should be optimized so that they appear before individual product posts in search engines results. They will bring in a larger number of customers than individual product pages. “Setting up product pages and category pages using the same keywords will only result in them being competing for rankings,” Leon Acosta, SEO Manager at Essayroo.

Optimizing product pages with keyword phrases that are specific to a product is the best way to use keywords for category and product pages. You can also optimize category pages with key phrases that are general to all products. You can improve your SEO services within your category page by using keywords at the following locations:

Image alt tags: These lines of HTML text describe images. They are displayed if the image is not able to be loaded onto the webpage. Images alt tags are essential for SEO because they accurately describe the image relative to its content and allow search engines to index it accurately.

H1 tags: H1 tags appear as

Your HTML page code. H1 tags are headers and subheaders on the front of your website that stand out from the rest. H1 tags are the boldest and largest text on a page. This is important for SEO because it allows search engines to rank and analyze the content of the page.

 

Page descriptions: A page description (also known as a Meta description) is a 160-character summary of the page’s content. Your page descriptions are the part of search engine result pages that is descriptive. It should be interesting enough to get a search engine to click on it.

Page titles: These are page titles that appear on search engine results pages. It should contain an optimized search term to help it rank higher.

Use the Free Keyword Tool to find effective keywords and phrases. Next, ensure that you are using them in the correct proportions using Keyword Density Checker.

The advantages of high ranking category pages are that customers who don’t know what their needs are can browse easily, but most customers will have an idea of what they need.

4. Make your site mobile-responsive

Google started indexing search results in 2016 with a mobile first directive. Plans are to release the system later this year. This means that Google will prioritize mobile-ready websites in their search results.

SearchEngineLand discovered that mobile devices accounted for more than 60% of all search engine queries. This figure will only continue to rise.

Google favors mobile-friendly websites so information about your mobile site, such as meta tags, speed and structured data will be taken into account when ranking sites for desktop and mobile users.

Avoid Flash and fonts that don’t work well on mobile devices to improve your mobile-friendly ranking. Mobile users will also appreciate the simplicity of text.

5. Breadcrumbs and Permalinks on Your Pages

Optimizing your ecommerce product pages is only possible with breadcrumbs and permalinks. They will not only improve the user experience of your ecommerce store, but they can also greatly increase traffic to your category and product pages, which can lead to increased sales and revenue.

“Breadcrumbs” are links that appear at the top of your webpage and track users’ navigation to your site. They allow users to easily identify what they’re viewing and navigate to similar products.

If you own a clothing shop and your customer is looking for a winter jacket, then the breadcrumb trail might look like this:

Home > Winter > Jackets

Breadcrumbs

Source: Amazon

Breadcrumbs allow Google to index your product pages, SiteMap, and give your customers a better experience on your site.

Permalinks are static links that remain on your website pages and don’t change or move, such as a link from a product page. These links are then indexed by search engines and ranked accordingly.

Search engine crawlers are used to find the content of your pages. They will search through your site’s permalinks in order to do so. Search engines use search engine crawlers to locate websites and pages to create an index. The crawler will locate every link on your site and create a map of it so that it can be properly indexed.

Optimizing the structure and product page URLs of your ecommerce store will allow search engines to see more of your store. This will help you rank higher and give you better search accuracy.

Self-explanatory permalinks, such as ‘www.store.com/category’ are an easy way to let the search engine crawler know what they’re looking at.

6. Schema Markups should be included on your product pages

Rich snippets are a way to increase the visibility of product pages. These are small pieces of text that summarise your website or page on search results pages.

Rich snippets provide additional product information to your customers. Search engines index your pages which increases the visibility and ranking of your product pages.

Rich snippets can also be added to schema markups. This allows you to add product information such as size, model number, colors, pricing, ratings, and reviews. Schema markups can be snippets that you add to your website. They help search engines index your site so that users can find relevant content. These are similar to rich snippets, but they can be applied to your entire website.

Your SEO ranking is dependent on the use of snippet techniques. They provide search engine users with more information in an easy-to-digest format, which makes them more likely click on your site or pages.

You can use SEO to strengthen your E-Commerce

SEO can have a huge impact on your company’s online sales. You can increase your chances of generating more revenue by making it easier for more people to search for your products. These 6 best practices will help you increase the ecommerce revenue your website generates via SEO.

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